The Education Financial Services group requested a guide to paying for college, targeted at highschool seniors and their parents. Since this can be a stressful topic and time of life, the tone and messaging needed to be clear, actionable, and reassuring. Full-page aspirational images with typical questions on the left balanced the how-to information on the right. The final page offered additional resources and important timelines.
Art Direction, Image Adjustments, Production
Indesign, Photoshop