GabrielReid.com

Art Director — Wells Fargo
November 2018 to November 2023

Created website experiences that aligned with project goals and user requirements, increasing engagement and click-through
Collaborated with marketing, product, research and other functions to identify user and business needs
Produced user personas, customer journey maps, wireframes, mockups, and prototypes
Led design reviews and shared work regularly with the account team and project stakeholders, iterating designs based on feedback

Senior Graphic Designer – Wells Fargo
October 2008 to November 2018

Designed and executed integrated multi-channel marketing campaigns for consumer credit products, raising response rates by using direct mail best practices and modern layouts
Presented concepts to clients, detailing how business objectives drove the design decisions
Built relationships with clients, vendors and contractors to ensure accuracy and timeliness of project deliverables

Graphic Designer – Wachovia
October 2006 to October 2008

Designed and executed marketing and cross-sell initiatives
Collaborated with marketing team to develop effective customer communications elements, refining strategy and setting objectives and expectations for deliverables

Senior Production Artis – World Savings Bank
September 2005 to October 2006

Designed and produced online and print collateral
Lead production for HTML email campaigns and maintained Marketing Resources intranet site
Resident subject matter expert on graphic production; mentored other designers

Prepress/Digital Press Operator – Label Art of California
August 2004 to September 2005

Lead Prepress – Rocket Postcards
January 2003 to June 2003

Lead prepress for online postcard vendor
Primary point of contact for customers with file preparation queries
Verified print-readiness of files, grouped layouts for output, and created tracking collateral for print runs

Senior Graphic Designer – Blazer Exhibits July 2002 to January 2003

Lead designer for trade show exhibit print department, producing large format inkjet and LightJet prints on various substrates
Created and rendered booth concepts in 3D applications
Implemented color management workflow, increasing customer satisfaction while reducing revisions

Prepress Manager – Almaden Press
September 2001 to July 2002

Led graphic design and film output for traditional four-color offset lithography
Managed large projects, client presentations, and production of bluelines and matchprints for proofing
Gained in-depth experience with multi-fold mailers, die-lines, spot colors and varnish coatings

Senior Graphic Designer – Weave Innovations
January 2000 to February 2001

Design, production and management of company collateral, web pages and presentations
Played integral role in developing the user interface, information channel screens, and the StoryBox Network Member Site
Assisted in development of a proprietary language to parse live XML content for the Kodak Smart Picture Frame

Graphic Designer – Boole & Babbage
June 1997 to May 1999

Created corporate multimedia presentations, seminar material, and collateral (catalogs, posters, direct mail and international corporate magazine)
Gained experience with 3D animation and modeling techniques
Preflighted print jobs, coordinated with vendors, and managed contract workers

Production Manager – Poster Press
April 1995 to May 1997

Supervised the large format printing department
Performed all drum scanning and photo retouching
Responsible for design and production of tradeshow graphics using inkjet, electrostatic, and cut vinyl processes

Resume